The Bigger Picture
Cole Bennett has become the foremost music video director for a new generation of rap stars, all while the game’s lauded vets hit his line. As his Lyrical Lemonade empire flourishes, the pursuit of happiness reigns supreme.
Words: Georgette Cline
Editor’s Note: This story originally appeared in the Summer 2021 issue of XXL Magazine, on stands now.
Cole Bennett can finally say he made it, and a tweet from Kid Cudi at 2 a.m. set it off. Nearly 10 years after Bennett launched his Lyrical Lemonade multimedia company in 2013, the lauded music video director’s dream came true when Cudi requested that Bennett direct a video for him. All through the late night on a Monday in March, manifestation was happening right before Bennett’s eyes.
Cole Bennett Interview - Lyrical Lemonade Empire, Indie Success
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Cole Bennett Interview - Lyrical Lemonade Empire, Indie Success
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