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Social media sites have revolutionized the way plastic surgeons market their practice

Here s What the Beauty and Wellness Industries Get Wrong About Jade

Checking out plastic surgeons on Instagram? Your perception may be biased

 E-Mail May 26, 2021 -Social media sites - especially Instagram - have revolutionized the way plastic surgeons market their practice. These platforms allow surgeons to post testimonials, educational videos, and before-and-after photos. This information can help to guide patients in making decisions about whether to undergo cosmetic surgery and which plastic surgeon to choose, based on factors like the surgeon s experience and results achieved. However, patient perceptions of plastic surgeons skills may also be affected by implicit bias - based solely on the ethnicity of the surgeon s name. In our survey of responses to otherwise-identical Instagram posts, the plastic surgeon s name significantly affected perceptions of surgeon competence, comments lead author Ash Patel, MB, ChB, of Albany (N.Y.) Medical Center.

Crain s New York Business Honors ENTA Senior Director of Business Development and Marketing as a 2021 Notable in Marketing and PR

Crain’s New York Business Honors ENTA Senior Director of Business Development and Marketing as a 2021 Notable in Marketing and PR Share Article Jason Campbell has nearly 15 years of experience and broad knowledge of clinical programs and services, multi-channel marketing, mergers and acquisitions, direct marketing, online marketing, social media, brand development, website strategy and development, lead generation, provider engagement, sales, and partnership marketing and physician relations. Jason Campbell, Senior Director of Business Development and Marketing for ENT and Allergy Associates, LLP We at ENTA couldn’t be prouder of Jason,” noted Robert Glazer, CEO of ENTA. “From day one, Jason’s entrepreneurial spirit and drive have yielded amazing results for ENTA, as we grew from just 3 offices in 1998 to 44 offices across New York and New Jersey today.

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