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Floral installation welcomes spring at Studio Odeonsplatz by Mercedes-Benz Dezeen promotion: Studio Mary Lennox has covered a vintage Mercedes-Benz in flowers for an installation at the car brand s creative space in Munich. The New Awakening campaign is the second to take place at Studio Odeonsplatz, a programmatic brand experience space opened by Mercedes-Benz that will showcase constantly changing campaigns and offer a phygital – physical and digital hybrid – approach to content. The New Awakening installation surrounds a vintage Mercedes-Benz 300 SL Conceived by experience creators Liganova, the collaboration with Berlin-based flower art label Studio Mary Lennox resulted in a floral sculpture that surrounds a Mercedes-Benz 300 SL model.

Bettina fetzerMary lennoxStudio mary lennoxNew awakeningStudio odeonsplatzRuby barberStudio maryபெட்டினா பேட்ஜேற்மேரி லெனாக்ஸ்ஸ்டுடியோ மேரி லெனாக்ஸ்புதியது விழிப்புரூபி முடிதிருத்தும்ஸ்டுடியோ மேரி