Amazon, for instance, donated over $450,000 to politicians who voted against the Act according to data from The Center for Responsive Politics for the 2020 election cycle.
But the company is still happy to garner profits from queer identities. The company offers a special Pride store offering unicorn pool floats and rainbow-striped K-Swiss sneakers.
Fran Tirado, a writer and LGBTQ+ strategist, is critical of these advertising efforts. “In an ideal world, there would be no Pride campaigns. Brands and companies profiting off marginalized identities with bad, rainbow-washed advertising ploys is an abhorrent tradition of this country,” he said.
It’s not just products. Tirado watches his inbox get flooded every June with work requests. “Most queer and trans folks who get wrapped into any kind of marketing initiative this month often end up feeling exhausted, underpaid, tokenized, and exploited. But, because we exist under capitalism, Pride campaigns are obligatory – and often
With virtual and in-person events, NYC commemorates Pride | iNFOnews | Thompson-Okanagan s News Source
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With virtual and in-person events, NYC commemorates Pride
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