Like most people in the Toronto restaurant industry, Vartan Kavafian saw his family’s business tank in March 2020. But the former manager of Fresh Burger (a GTA chain owned by his dad) had an unlikely backup plan: mukbang. Mukbang is a streaming art form and internet curiosity where everyday people some with millions of followers eat preposterous amounts of food (the junkier the better) on camera. Before the pandemic, Kavafian Vartan Fresh to his fans had made a few mukbang videos, but now he’s on track for full-on YouTube superstardom. We caught up with Kavafian to find how about how mukbang works, which foods are the most popular and the fitness regime he uses to offset all the extra calories.
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