To tackle the global fashion industry s impact on environment, the New Zealand Merino Company (NZM) and global Merino wool apparel and footwear brands Allbirds, icebreaker.
Kiwi merino brands launch world s first regenerative wool platform
15 Feb, 2021 12:30 AM
4 minutes to read
By: Sally Rae
The New Zealand Merino Company and global merino brands Allbirds, Icebreaker and Smartwool are working with growers to create the world s first regenerative wool platform .
In a statement released last week, the companies said they were doing their part to tackle the impact of the global fashion industry which was responsible for 10 per cent of annual greenhouse gas emissions worldwide.
They were working with 167 sheep growers to create the platform that represented more than one million hectares in New Zealand.
On-farm emissions represented about 60 per cent of the emissions associated with woollen products and were their biggest opportunity to lower their impacts, the statement said.
New Zealand Merino Company Launches 100 Percent Regenerative Wool Platform In Partnership With Allbirds, Icebreaker And Smartwool
The New Zealand Merino Company (NZM) and brands Allbirds, Icebreaker, and Smartwool announced they are working collectively with 167 sheep growers to create the first regenerative wool platform that represents 2.4 million acres in New Zealand to tackle the impact of the global fashion industry which is responsible for 10 percent of annual greenhouse gas emissions worldwide.
“We are on a journey of continuous improvement that recognizes and celebrates progress over perfection. Through our industry-leading carbon footprint work with our leading brand partners, and with support from the Ministry for Primary Industries, we know on-farm emissions represent approximately 60 percent of the emissions associated with woolen products and are our biggest opportunity to lower our impact,” said John Brakenridge, NZM CEO. “ZQRX is an important and necessary evo