February 16th 2021 16:28
Sponsored by Fresh Relevance
Amidst tighter budgets and increased competition, many retailers are shifting their focus to customer retention.
The fact that it’s easier and more cost-effective to retain customers than to acquire new ones is well documented. In fact, research shows that it’s 5-25X more expensive to acquire a new customer than it is to retain an existing customer.
But with the pandemic changing how people shop, getting up-to-date consumer insights has never been more important.
To equip you with the most recent data, at Fresh Relevance we worked with Censuswide and polled 2,000 nationally representative consumers in the UK to identify what today’s shoppers want to see from retailers and brands in return for their loyalty.
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January 26th 2021 22:52
Mike Austin, CEO at Fresh Relevance, explains why AI, automation and direct-to-consumer strategies will be the trends that outlast the pandemic.
2020 was quite a year for the world of ecommerce. The industry has adapted at a breakneck pace in response to the changes posed by the pandemic, from shifting consumer demands to new shopping behaviours and spending patterns.
In many ways, the pandemic has accelerated existing trends, with ecommerce and marketing professionals having to respond by upgrading systems, launching new technology and adapting to new ways of measuring results. In many cases, projects that normally would have taken years were completed within weeks.