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Lincoln SUVs Score Highest Retail Sales in 17 Years
Photo: Lincoln
Lincoln Motor Company capped off 2020 with its new Corsair and Aviator delivering year-over-year sales gains in December. Thanks to the two newest vehicles in its lineup, the luxury brand enjoyed its highest mark for SUV sales at retail since 2003.
In the fourth quarter of 2020, the Lincoln Corsair sales totaled 8,050 vehicles, up 6.6 percent from Q4 2019. Sales of the Aviator increased by 13.3 percent with 7,280 vehicles delivering, climbing from 2019’s total of 6,424. The Lincoln Aviator had a huge quarter in general, gaining 7.2 percentage points of market share. This brought its take of the competitive premium large SUV segment to 11.2 percent.
Lincoln Invites You to Turn on Its Togetherness Tree
Photo: Lincoln
Oh boy, it’s the holidays again, and this sure is a weird one. Despite, well,
everything, the point of the whole exercise remains the same: Give back and do something to make someone else’s life a little bit brighter. Lincoln Motor Company is trying to add some shine to the season with a Togetherness Tree campaign, which looks to raise some money for a good cause.
Lincoln wants fans to light up the Togetherness Tree the old-fashioned way: with a social media hashtag. If you hop onto your platform of choice and fire off the hashtag #LincolnTogethernessTree by Dec. 28, according to the brand, “a light on Lincoln’s virtual Togetherness Tree will be ‘turned on.’” Lincoln, seriously, are we not doing phrasing anymore?
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