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Flipkart sees tier 3+ markets as the new frontier for e-commerce Adoption of native languages sees a 2.5x increase from pre-COVID to the festive period Delhi, December 22, 2020 With the need for social distancing and prioritising safety, the pandemic has led to millions of people turning to e-commerce this past year, not only in metros but also in tier 3+ regions. E-commerce has focused on ecosystem partnerships, technological advancements and new tools that enable ease of experience for first-time users to meet the needs of consumers this year while ensuring business continuity for lakhs of MSMEs and sellers. Flipkart has witnessed interesting demand patterns across India in 2020 as it catered to an array of consumer requirements in this unprecedented year. The company focused on consistently addressing the needs of aspiring customers in tier 3+ regions who seek the latest products but have limited access, and customers in metros who seek new products with a minimum

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