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Polaroid Introduces Go, Its Smallest Instant Camera Yet
The tiny instant camera uses a new square film format and its aesthetics are unmistakably Polaroid. By Jim Fisher
20 Apr 2021, 10:15 p.m.
Polaroid, the first name in instant photography, is launching a new, compact instant camera today, the Go.
On the outside, it looks a lot like last year s Polaroid Now, right down to the form factor and optical viewfinder. But it s smaller all around, and uses different film, also called Go. It still nets a square image, a hallmark of the brand, but at around $10 per eight-shot pack, it s about half the price of the I-Type and 600 series film used by the company s larger instant cameras.
Instax Mini
First launched by Fujifilm in 1998, Instax Mini (£29.50 for 40 shots) snaps offer wallet-sized prints measuring 54 x 86mm, while the actual picture area is a tiny 46 x 62mm. You get 10 shots in each pack and one pack usually costs just under a tenner. Instax Mini offers the biggest range of different films, including monochrome and scores of different coloured borders, many of which are limited edition. Takes around 90 seconds to develop.
Instax Square
Bringing Instax tech to a bigger print, these square-shaped snaps measure 86 x 72mm with a picture size of 62 x 62mm. Like its Mini counterpart, Instax Square film (£17 for 20 shots) takes around 90 seconds to develop and offer 10 snaps per pack, with a price tag of around £15. The film comes in both colour and monochrome, and there are also a few options with different coloured frames.