MSU Partnership Brings Outdoor Art Installations To East Lansing wkar.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wkar.org Daily Mail and Mail on Sunday newspapers.
Downtown Development Authority creates TikTok challenge to promote East Lansing businesses Downtown East Lansing on Nov. 20, 2020. Photo by Annie Barker | The State News
In order to help promote East Lansing business, the East Lansing Downtown Development Authority (DDA) has launched a TikTok challenge. This challenge is a part of the “Daytime. Nighttime. Anytime. Place Project,” according to a Jan. 25 release.
Within the TikTok challenge, contestants are supposed to film themselves doing a dance in front of a downtown East Lansing business or landmark. The choreographed dance is part of the first portion of the video, and the second portion consists of contestants improvising.