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Wholebake and Deeside Cereals merge to form a new player in better-for-you snack bar and cereal space
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Who has bought Deeside Cereals?
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Reusable nappy Bambino Mio lands £13m in new investment
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Wholebake acquired by Elysian Capital III
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By Edward Devlin2021-08-04T07:55:00+01:00
Wholebake is established as a co-manufacturing partner to third-party brands – working with the likes of Trek and Nakd – as well making its own Brynmor, Nine and Bounce brands
Cereal bar maker Wholebake has been snapped up by new private equity owners as investors continue to target the healthier snacking category.
Elysian Capital, which specialises in the UK and Ireland lower mid-market, has backed another management buyout at the business, taking over the controlling interest held by Bridges Fund Management.
Elysian acted in conjunction with Wholebake chairman Peter Unsworth and CEO Simon Faithfull, with terms of the deal undisclosed.