AlleyWatch
EcoCart
EcoCart is a climate and sustainability-focused eCommerce enablement startup pitching consumers on ways to offset their carbon emissions. Founded by Dane Baker and Peter Twomey in 2019, EcoCart is backed by investors that include 500 Startups, Base10 Partners, Sugar Capital, Carly Strife, and Bryan Meehan and is headquartered in San Francisco.
FOUNDED:2019
The Weekly Notable Startup Funding Report takes us on a trip across various ecosystems in the US, highlighting some of the notable funding activity in the various markets that we track. The notable startup funding rounds for the week ending 4/19/21 featuring funding details for Degreed, EcoCart, and twenty-two other rounds that you must know about.
EcoCart raises $3 million for a Honey-like browser extension to offset shoppers’ carbon emissions
EcoCart, a company pitching consumers on ways to offset their carbon emissions for free at select merchants (with a browser extension!) has raised $3 million in financing from Base10 Partners.
Brands pay the company a commission to drive traffic to their websites under a standard affiliate marketing model and EcoCart uses a portion of the proceeds to offset a shopper’s carbon emissions.
About 10,000 companies work with EcoCart, either through direct partnerships or passive affiliate marketing services. EcoCart also offers a carbon accounting tool for businesses and an offsetting offering for them as well, according to co-founders Peter Twomey and Dane Baker.
Minimizing e-commerce’s carbon impact: How one company is accomplishing it
EcoCart gives consumers and shippers the opportunity to purchase carbon offsets at checkout 450 4 minutes read Customers concerned about their carbon footprint when ordering online can utilize companies like EcoCart, which provides a carbon offsetting option for each delivery. (Photo: Shutterstock)
The growth of e-commerce has made shopping more convenient for consumers, especially during the past year as the world grappled with stay-at-home orders because of the COVID-19 pandemic, but it has also put more vehicles on the road and shipping boxes into the supply chain.
The result is a global increase in carbon dioxide (CO2). According to Shopify, the e-commerce platform designed for many smaller retailers, greenhouse gas emissions in the atmosphere are at their highest levels in history, sitting at 400 parts per million (ppm). For comparison, CO2 sat at 280 ppm prior to the Industrial Revoluti