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CMO s top 8 martech stories for the week - 15 April 2021
All the latest martech, customer and adtech news from LiveRamp, Publicis Groupe and The Trade Desk, Canva, MyAdBox, ID.me, Gupshup, Ziflow and Salesforce
MyAdBox raises in Series A round
The first funding news this week is from local martech outfit, MyAdBox, which has announced a multi-million dollar Series A capital raise.
MyAdbox, an Australian-based brand management SaaS provider, aims to help businesses control their brand and utilise their assets to create, edit and plan a full campaign rollout, with the goal of saving time and money, and getting to market faster with more messages. One of the new investors is Philip Earl, former senior international executive at digital entertainment giant, Activision Blizzard.
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Purple patch for consumer specialist Lempriere; Alice Wells on shingle
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Thereâs some fresh lipstick on boutique capital advisory and investment firm Lempriere Capital â thanks to a spurt of deals including make-up brand Rae Morris.
Lempriere Capital is now Lempriere Wells, taking on the name of key dealmaker Alice Wells, who has capped a busy six years with the firm by signing three new deals in recent weeks.
Lempriere managing director and consumer specialist Alice Wells has clocked up a trifecta of deals in recent weeks. Her clients include Triangl Swimwear and Grown Alchemist.Â
AFR
Wellsâ name joins co-chairman William Lempriereâs on the front door of the Melbourne-based firm that was named after Thomas Lempriere, founder of Australiaâs second bank, The Bank of Van Diemenâs Land in Hobart. The familyâs also long been a big player in Australiaâs wool industry.