Hires, Wins & Business 29 Add to collection
Masaya Asai, Chris Burgess and Dan Ng brought on to lead the new office
Accenture today announced the expansion of Droga5 - part of Accenture Interactive - with the opening of an office in Tokyo and plans to open offices in Brazil and China in the next 12 months.
The expansion comes on the heels of Accenture Interactive’s recognition as the world’s largest digital agency network for the sixth consecutive year and Droga5 being named Agency of the Decade by leading advertising trade publications Ad Age and Adweek.
Droga5 Tokyo will offer clients in Asia Pacific and around the globe access to the agency’s expertise in creativity connected across the entire brand experience, coupled with the full capabilities of Accenture Interactive.
Jaguar Land Rover drives off with Accenture as global marketing partner Details 07 May 2021
Partnering with Accenture, Jaguar Land Rover has put in motion a transformation plan for its global marketing operations as part of its ongoing commitment to be the creator of “the world’s most distinct luxury vehicles”. Accenture will join forces with Jaguar Land Rover’s Spark44 to create a new bespoke model which will play a central role in Jaguar Land Rover’s move to an electric-first, modern luxury business.
Accenture was chosen for its technology capabilities, data-led performance, and experience-led approach. Jaguar Land Rover will leverage the strength of Accenture Interactive - helping transform its business through the lens of experience, creative and digital capabilities and tap into Accenture Operations’ marketing delivery capabilities, with its SynOps platform enabling AI-powered insights and highly automated production aro
JLR appoints Accenture to global marketing duties with Spark44
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
by Omar Oakes
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