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NCAA clears way for college athletes to profit from endorsements and social media as state laws loom Share Updated: 7:16 PM EDT Jun 30, 2021 By SCHUYLER DIXON, AP Sports Writer
NCAA clears way for college athletes to profit from endorsements and social media as state laws loom Share Updated: 7:16 PM EDT Jun 30, 2021
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Show Transcript Some college athletes are on the verge of making money off their fame. You could see these players announced endorsement deals as soon as this week, without losing their eligibility leaders from the N. C. Double A. Back to temporary policy on monday that will allow players to earn thousands or even millions of dollars while still playing for their school. This is a reversal of a long standing policy which prohibited college players from earning money off their fame. The organizations Division One board of directors will vote on this policy tomorrow, and it could go into effect
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FILE - In this March 18, 2015, file photo, the NCAA logo is displayed at center court as work continues at The Consol Energy Center in Pittsburgh, for the NCAA college basketball tournament. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades.
Keith Srakocic
FILE - In this March 12, 2020, file photo, the national office of the NCAA in Indianapolis is shown. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating
Schuyler Dixon
FILE - In this April 4, 2019, file photo, NCAA President Mark Emmert answers questions during a news conference at the Final Four college basketball tournament in Minneapolis. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades.(AP Photo/Matt York, File) June 30, 2021 - 3:22 PM
DALLAS (AP) â The NCAA Board of Directors approved one of the biggest changes in the history of college athletics Wednesday, clearing the way for nearly a half-million athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for dec
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There was a rush for the NCAA to implement some baseline guidance regarding athletes profiting off their name, image and likeness (NIL). Several states have laws going into effect Thursday, and the NCAA’s Division I Council sought to create a stopgap ruling until federal legislation or new NCAA rules could be implemented.
“This is a seismic shift in the landscape, just simply because this was something that was not made available to student-athletes before,” said Damon Evans, the athletic director at the University of Maryland. “This is a change, but we’re moving in the direction that we should be moving in.”