Ad agency ready to hunt for clients wanting long-term relationships
Share
Big brands want to access all advertising services in a one-stop-shop as they focus on the holistic customer experience, the newly appointed CEO of advertising agency DDB Group Australia and New Zealand says.
Andrew Little has stepped into the regional role after seven years as chief executive of DDB Australia, which houses the creative ad agency of the same name, digital shop Tribal, PR agency Mango, healthcare specialist agency Remedy, branding specialist Interbrand and customer experience offering TRACK.
Andrew Little has been promoted to regional CEO of DDB Australia and New Zealand.
DDB promotes Andrew Little to regional president ANZ as Priya Patel takes vacated NZ CEO role mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Industry pro bono campaign for HeartKids raises $300k
May 13, 2021 4:39
A pro bono campaign for HeartKids has raised over $300,000 for the children’s heart health charity.
The campaign was supported across the industry, with Omnicom’s DDB Sydney partnering on creative, IPG Mediabrands’ Initiative on media, and research agency Kantar on effectiveness. 20 publishers participated as well, listed in full below.
Released in January this year, the “Things can change in a heartbeat” campaign depicts the truth of children affected by congenital heart disease (CHD). The spot contrasts the joy of bringing a child into the world with the fears parents with children with CHD face, a reality for one in 100 parents of Australian kids.