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Written by Fiona Sinclair Scott, CNN
Emerging British fashion designer Priya Ahluwalia, whose work is setting a new standard for ethical fashion design, has won the prestigious Queen Elizabeth II Award for British Design.
The annual prize, now in its fourth year, was presented by the Queen s daughter-in-law Sophie, the Countess of Wessex, during a virtual event at London Fashion Week on Tuesday.
A statement issued by the British Fashion Council (BFC), the organization responsible for working with the royal household to select a winner, called the young designer a progressive thinking leader and agent for change.
Ahluwalia launched her namesake brand in 2018, having first attracted industry attention for her photobook Sweet Lassi. The book, released alongside a graduate collection for her masters degree in menswear, chronicled the designer s eye-opening trips to Nigeria and India, where she witnessed the scale of the second-hand garment industry and the volume of waste clothi
Sophie appeared in a Zoom chat on the final afternoon of London Fashion Week
23 February 2021 • 7:10pm
The Countess of Wessex presents Priya Ahluwalia with the Queen Elizabeth II award for British design
Ever since The Queen attended London Fashion Week for the first time in February 2018, to present the Inaugural Queen Elizabeth II Award for British Design, it has become a tradition for a senior royal woman to attend the event. This year, proceedings may be online-only but that didn’t deter the Countess of Wessex from joining a Zoom session to present 2021 s winner, menswear designer Priya Ahluwalia, with the award.
Since the British Fashion Council merged the men’s and women’s fashion weeks into one event this time last year, many brands have combined both genders into one show. Yesterday, however, Burberry debuted a menswear-only presentation on the London Fashion Week (LFW) schedule, filmed in its Regent Street flagship. Following a year in which many of us have rediscovered the delights of the British countryside, Tisci’s first standalone menswear.