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CEAT, Sri Lanka’s Most Valuable Brand in ‘Motor’ segment Daily News (via HT Media Ltd.)
CEAT, the tyre brand manufactured in Sri Lanka by CEAT Kelani Holdings, has been ranked the most valuable consumer brand in the country’s ‘Motor’ segment in the 2021 Brand Finance rankings, and has moved up five places in the overall list.
The world’s leading brand valuation consultancy assigned CEAT a Brand Value of Rs 2,024 million for 2021, up a remarkable 46 per cent over 2020, and an overall Brand Value Rank of 48 among the 100 most valuable brands in the country which include the largest banks, telecommunications services providers and retail giants.
CEAT, the tyre brand manufactured in Sri Lanka by CEAT Kelani Holdings, has been ranked the most valuable consumer brand in the country’s ‘Motor’ segment in the 2021 Brand Finance rankings, and has moved up five places in the overall list.
The world’s leading brand valuation consultancy assigned CEAT a Brand Value of Rs 2,024 million for 2021, up a remarkable 46 per cent over 2020, and an overall Brand Value Rank of 48 among the 100 most valuable brands in the country which include the largest banks, telecommunications services providers and retail giants.
Sri Lanka’s highest-selling pneumatic tyre brand by far, CEAT also received an ‘AAA-’ Brand Rating from Brand Finance. This is the second best rating awarded to consumer brands in Sri Lanka this year.
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