Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
The global rankings – based on data from the 52-week period ending October 2020 – partly followed trends seen in last year’s 2020 Brand Footprint that tracked 2019 data, but this time hygiene-led brands stole the show.
Top 50 FMCG brand rankings in the world
Each year, international consumer knowledge specialist Kantar releases its Brand Footprint report under its Worldpanel division, ranking the top 50 most chosen fast-moving consumer goods (FMCG) brands in the world, with category and regional breakdowns.
Top 50 beauty brands 2021 from Kantar Worldpanel Brand Footprint show Colgate, Lifebuoy and Dove most chosen
cosmeticsdesign-europe.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsdesign-europe.com Daily Mail and Mail on Sunday newspapers.
Covid made big FMCG brands even bigger
retaildetail.eu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retaildetail.eu Daily Mail and Mail on Sunday newspapers.
20th May 2021
Dettol, Vim and Lifebuoy were the worldâs fastest-growing brands in 2020 as shoppers protected themselves and their homes against the pandemic.
Kantarâs global Brand Footprint study, an analysis of actual shopper behaviour, found that more of the worldâs top 50 brands grew in 2020 than any previous edition of the study. 29/50 of the worldâs biggest FMCG brands grew the number of times they were chosen by either increasing the number of households buying them, increasing the frequency of purchase, or both, during the pandemic.
For the ninth year running, Coca-Cola remained the worldâs most-chosen brand on the planet, picked 6.5 billion times globally during the year, up 4% year-on-year, based on take-home grocery sales. However, out of home sales fell 20% as most major economies experienced pandemic lockdowns, giving a different picture of their overall performance.