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Marketing Strategies for Independent Artists Marketing Strategies for Independent Artists Laying a solid career foundation as an indie artist is no simple feat. Besides a passion for writing songs and creating music, independent artists must foster a business-savvy and entrepreneurial spirit. Success or failure lies just around the corner, and that makes finding a balance between seriousness and sentiment a bare necessity. Taking yourself too seriously can lead you down the wrong path. Yet, not taking yourself seriously enough leaves you going around in circles without opportunities for growth. The fact of the matter is, promoting yourself or your band in this day and age requires tact and skill. Never fear we’ve compiled a list of marketing strategies for independent artists to help navigate this tricky business. You already have the upper hand in controlling how you market the music you make, so here’s how to best do so.

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