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Domex Fresh Guard toilet cleaner claims to prove its ‘99.9% germ-kill formula’ through ISO-certified lab attestations TRENDING TODAY With the evolving concerns on health and hygiene, brands in the post-pandemic world are rushing to grab a slice of the pie. The Drum finds out from Prabha Narasimhan, executive director and vice-president – home care (South Asia), Hindustan Unilever Ltd, the flagship home hygiene player Domex’s brand marketing plans to find increased relevance in a hitherto low-engagement category such as toilet cleaning. The toilet cleaner category is in for some action of the marketing variety, as Domex, the disinfection and home-cleaner brand, takes the open combat route to educate consumers about the category players. Domex, part of Hindustan Unilever Limited (HUL), India’s largest fast-moving consumer goods company, has been around since its India launch in 1997.

India generalDivyanka tripathiPrabha narasimhanReckit harpicHindustan unilever ltdHindustan unilever limitedLowe lintasSouth asiaDomex fresh guardதிவ்யங்கா திரிபாதிபிரபா நரசிம்மன்ஹிந்துஸ்தான் யூனிலீவர் லிமிடெட்ஹிந்துஸ்தான் யூனிலீவர் வரையறுக்கப்பட்டவைதெற்கு ஆசியா