What Advisors Need to Know About Celebrityâs New All-Inclusive Fares
Photo: Celebrity
Last week, Celebrity Cruises made waves after announcing it was shifting its pricing to a three tiered all-inclusive fare called “Always Included.”
The fares, which officially launch on Nov. 17, will include unlimited drinks (cocktails, wines by the glass, beer, sodas); unlimited WiFi; daily gratuities; and more depending on what tier the customer books.
Speaking to Travel Market Report, Celebrity’s Senior Vice President of Sales, Trade Support and Service Dondra Ritzenthaler said that the pandemic-induced pause in operations provided the perfect opportunity for Celebrity to continue its evolution of the “new-luxury.”