Pent-Up Luxury Demand Keeps LVMH On Top Of The Worldâs Largest Apparel Companies
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People queue outside Louis Vuitton boutique store in Mayfair area of London, as non-essential shops are allowed to reopen after England s second lockdown ended, Wednesday, Dec. 2, 2020. Pfizer and BioNTech say they ve gained permission Wednesday for emergency use of their COVID-19 vaccine in Britain, the world s first coronavirus shot and a major step toward eventually ending the global pandemic.(AP Photo/Alberto Pezzali)
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One year after the pandemic brought a halt to in-person shopping, crowds are lining up outside of Louis Vuitton stores to buy $4,000 handbags in the U.S. and abroad. If the restored hype is any indication, makers of luxury apparel are set to enjoy a lucrative year of post-Covid pent-up demand.
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Louis Vuitton, Cartier, Prada Push Blockchain to Ensure Authenticity
This content was published on April 20, 2021 - 12:00
April 20, 2021 - 12:00
(Bloomberg) LVMH, Richemont’s Cartier and Prada SpA are joining forces to offer a blockchain solution to their customers seeking an extra seal of authenticity for the goods they’re buying.
The alliance of the world’s largest luxury-goods makers plans to make a blockchain-enabled solution available to all luxury brands to provide shoppers with assurance what they’re buying is authentic, the companies said in a joint statement Tuesday. Plus it will make the products traceable in a transparent way.