CMO profile: Playing the long brand game at Monash IVF
Monash IVF s marketing chief talks through the new brand positioning and marketing strategy she s employing to drive category leadership and engagement Fiona Allen Keeping one eye firmly fixed on the long game while securing incremental wins – and executive trust – is the best way of describing Monash IV chief marketer, Fiona Allen’s, approach to the fertility service provider’s marketing strategy.
Appointed as chief marketing officer in July 2019, Allen had the benefit of nearly nine months of prepatory work on Monash IVF’s fresh brand positioning before the COVID-19 global pandemic struck and shut down fertility services across the country. As she tells
Kenny whose array of hit shows also include The Play That Goes Wrong and Top Hat, said: “The Government have put a lot of money into these theatres, quite rightly, to keep them afloat, but you now have to have shows to put into them.
And you will only get shows if you can guarantee a socially distanced balance of box office, if that is what it needs to be.
“Rather than us bidding against each other for a slice of the cultural recovery fund money we have chosen to try and come together and create something that would benefit the whole industry.
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David Threlfall in Shameless
Credit: Channel 4
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Genre: Drama
Starring: Ray McAnally, Keith Allen, Bernard Kay
A NURSERY assistant in Somerset has become a published author. Fiona Allen, from Sunny Hill Nursery at Bruton School for Girls, wrote a children’s book entitled The Stationery Drawer. The book tells the tale of an assortment of useless stationery items that have a life of their own and work together to foil a dastardly plan. The story teaches young readers that just because something is a little bent or broken it can still be useful. Mrs Allen, who also has a daughter in Year 8 at the school was delighted to share one of the first copies of the book with the children she cares for in the nursery.
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