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Gamasutra: Simon Carless s Blog - Steam sales for the other 50%

Steam sales for the other 50% - a return! by Simon Carless on 05/17/21 04:11:00 pm     The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.   [The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.] Welcome back to the first free GameDiscoverCo newsletter of the week. Non-Plus subscribers, you missed a wideranging Friday subscriber newsletter where we chatted about ‘old person’ & skate simulators (!), why everyone is hyped for Days Gone again, and streaming trends for Hood & Resident Evil Village. (

Gotta cash em all: How Pokémon became the world s biggest games franchise

The five-minute intro to last week s Pokémon Presents broadcast perfectly demonstrated the sheer scale of the franchise as it stands today. Starting with the release of the original Pokémon Red and Green in Japan on February 27th, 1996, the rapid-fire montage breathlessly listed the myriad forms of entertainment, merchandise, event and experience that Pikachu and his pals have dipped their toes/paws/claws into over the past 25 years. More than just a semi-humble brag about how broad the series has become, it is a masterclass in brand management and the primary reason Pokémon has become one of the biggest video games franchises in the world.

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