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  TORONTO A coalition of COVID-19 task forces and doctors serving racialized and ethnic communities across Canada have banded together to launch the ‘This is our Shot’ campaign, aiming to battle vaccine hesitancy and encourage Canadians to get inoculated. The organizations behind the movement, which include the South Asian COVID Task Force, Siksika Health Services, The Canadian Muslim COVID-19 Task Force and the Black Health Initiative, created the campaign out of a desire to make sure public health messaging was getting through to underserved communities. “We had this perspective of using our community connections, our knowledge of our cultures to help get the prevailing public health messaging out, both through traditional media, cultural ethnic mediums and through digital mediums that we know that our communities partake in,” said campaigner and trauma and emergency physician at Hamilton Health Sciences Dr. Dashminder Singh Sehdev in a telephone inte

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