By The Grocer2020-11-17T14:27:00+00:00
Tesco took home The Grocer of the Year at The Grocer Gold Awards and was also named Britain’s Favourite Supermarket by shoppers. Editor of The Grocer Adam Leyland spoke to Jason Tarry about the new awards, the challenges of 2020 and what’s to come next year.
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By Ian Quinn2020-11-17T14:29:00+00:00
What a year for Tesco. Although all supermarkets upped their game in the wake of Covid-19, Tesco was seen as the best prepared, in a survey of more than 5,000 shoppers carried out exclusively for the Grocer Gold Awards by Nielsen.
Asked which retailer had responded best to the challenge, 21% named Tesco, putting it well ahead of nearest rivals Sainsbury’s (12%), Morrisons (11%) and Aldi (10%). That poll was carried out in September, to reflect a full six months of life under the pandemic.
Tesco has picked up the Britain’s Favourite Supermarket gong for the past five years, but this one will be particularly highly prized because it is testimony to its response to the crisis.