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This is a continuation of an article that started here.  Executives who fund the public relations function now reasonably expect professional communicators to communicate PR value and deliver a positive return on PR investment.  In the last article we defined both PR value and PR-ROI. In this installment, we describe the process by which public relations practitioners can help themselves and the organizations they serve by communicating a “return on expectations” and quantifying PR’s return on investment.   Uncovering the Value System within Your Organization  The difficulty with proving the value of public relations is that values are subjective. What is more confounding is that values change not simply from organization-to-organization but from person-to-person within the same organization. The key to springing the lock of subjectivity is a simple audit among executives to acquire, assess and align their attitudes towards the objectives of the organization; their

Your organizationPart oneValue systemPositive returnExecutive auditஉங்கள் ஆர்கநைஸேஶந்பகுதி ஒன்றுமதிப்பு அமைப்புபாஸிடிவ் திரும்பநிர்வாகி தணிக்கை