First of all, let me apologize for last Sunday’s column. It was not what I had originally intended to send in; today’s column should have run last week. Last Sunday
May 24, 2021 10:34
Dig, formerly Channel T, has launched a new brand platform for Ego Pharmaceuticals’ skincare brand Elucent Skincare; “No BS, Just Anti Ageing Science”.
The announcement:
Dig and Elucent Skincare, a brand of Ego Pharmaceuticals, have launched a new disruptive creative platform challenging the anti ageing skincare category with their nefarious claims, over promises & dubious studies.
This follows the appointment of Dig as the strategic and creative partner of Ego Pharmaceuticals ANZ early in 2020.
Mary Kechichian, Senior Brand Manager for Elucent commented, “There is a lot of misinformation to consumers by the skincare industry related to ageing skin, making all sorts of miracle claims that are false. Consumers are looking for scientific evidence in order to trust an anti-aging brand. At Elucent we genuinely stand for being authentic, as we have strong science credentials backed by Ego and Dermatologists.”
May 12 2021, 12:45 pm | BY Ricki Green | 7 Comments
CB Exclusive – The Melbourne and Sydney based creative agency has officially buried the Channel T brand, ushering in a new era as Dig.
Dig – Unearthing brilliant creative through deeper understanding.
Says Paul Rhodes, CEO, Dig: “The new positioning leverages an ability to dig deeper to deliver insight to business, brand and comms strategy. Deeper understanding not only comes from the way we collaborate, but our new tech-led insights platform called DigSight. The DigSight platform is an effective and efficient way to connect with consumers helping to inform and validate strategy and ultimately laying the foundations for great creative outcomes.”
Idaho takes step toward its first execution in nearly a decade. Death warrant is signed. Jacob Scholl, The Idaho Statesman
May 7 For the first time in nearly a decade, Idaho might execute a man on death row.
A death warrant was signed Thursday for Gerald Ross Pizzuto Jr., who was sentenced to die in a capital punishment case in 1986 for two murders in Idaho County. Judge Jay Gaskill, the administrative judge for the Second Judicial District, signed the death warrant.
The execution is scheduled for June 2, according to a copy of the warrant obtained by the Idaho Statesman. It states that no valid stays of execution are currently in place for Pizzuto. With the death warrant being issued, the state has 30 days to execute him.
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