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July 5 2021, 12:55 pm | BY Ricki Green | 3 Comments
Sky and DDB Aotearoa are encouraging Kiwis to celebrate our culture of unsolicited sporting opinions and advice ahead of the Olympic Games Tokyo 2020, via a new campaign called Be an Expert – making light of the wave of armchair experts that crop up in New Zealand during Olympic seasons.
The Be an Expert campaign is brought to life via three 30” TVCs, OOH and digital, all set in everyday scenarios – workplaces, living rooms, and lunch breaks – as ordinary Kiwis give their two cents’ worth on highly technical, specialised sports.
The three spots capture the passion Kiwis bring to discovering new sports every four years, or rediscovering those sports that take on a new significance on the world’s biggest stage.