The 2 Billion Dollar Man: How Tom Archer Sells To Top-Tier Clients
During one of the toughest years in life insurance history, Tom Archer sold nearly $2 billion in life insurance.
That is impressive on its own, but it is even more of a feat because that $2 billion in business came from about a dozen cases, one of which was for $300 million in face value.
Archer’s practice handled some smaller cases. But the jumbo cases are the main driver of his business. Not bad for a kid out of the South Bronx.
How did he end up with an upscale practice with a main office on New York’s Park Avenue and another in Boca Raton, Fla.? Part of it was deciding what he did not want. Early in his career, more than 35 years ago, he knew he did not want to be cold-calling for the rest of his life.
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