Devon Locker, 18, from Longton (Image: Stoke Sentinel)
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An 18-year-old dad took his own life by jumping off a bridge into the path of oncoming traffic on the A50.
Click on the Image to watch the TVC.
With little awareness of doors made from material other than wood (apart from MDF, HDPE or PVC which are used for internal doors and for doors of bathrooms and kitchens), consumers are sceptical about steel doors and harbour doubts about how they will look, how expensive they will be and whether they will rust.
A brand of Tata Steel, Tata Praveshâs objective is to drive brand awareness and subsequently, brand consideration about a new category of steel doors and windows. It aims to convince consumers to opt for steel wall opening solutions that have unmatched strength, are fire and termite-resistant, weather-proof and maintenance-free. Tata Pravesh has the best of both â the strength of steel and the elegance of wood. The challenge was to shake the consumer out of his or her inertia and make him or her sit up and listen.
Tata Pravesh comes to the aid of Gajraj Raoâ¦
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⦠Who is on the lookout for the ultimate wooden door.
Do you want to buy an âA1 lakdi ka darwazaâ? It offers protection against fire and termites, and while at it, is solid on maintenance and also secure. If yes, then you will have to work hardâ¦
⦠Like Gajraj Rao, actor and ad film director. He was looking for a wooden door offering all these features. But the annoying door salesperson confirmed his fears when he said, âAisa darwaza koi nahi dega.â
Turns out there is one such door courtesy, Tata Pravesh doors and windows. It is fire-resistant, termite-resistant, possesses unmatched strength and now comes with contactless installation.