303 MullenLowe Sydney has appointed Nick Sellars and Katie Moore to bolster its creative offering, joining from a three-year stint at Los Angeles based, 160over90 - an Endeavor company.
Sarge cracks the case in latest Budget Direct instalment
July 22, 2021 10:04
Budget Direct has released the latest instalment in the Insurance Solved saga, showing Sarge, Jacs, and dog Chief.
The work, via 303 MullenLowe and titled The Evidence of Excellence sees Sarge crack the case on why Australians are switching to Budget Direct.
In the 30-second spot, the trio avoids traps to navigate their way into a hidden basement. Once in, they find a safe with robots stacking the shelves with the numerous awards Budget Direct has won. Amongst the spot are easter eggs referencing previous episodes.
Jonathan Kerr, chief growth officer at Budget Direct, said: “Finding a way to shine a bright light on Budget Direct’s leadership in independent insurance awards, that also sat well in our Insurance Solved narrative, was loads of fun and we are absolutely delighted with the outcome.”
Trends and Insight 15 Add to collection
Creatives from Australia take a trip down memory lane as they tell LBB’s Natasha Patel about their favourite campaigns from yesteryear and just what they love so much about them
Nothing says nostalgia more than re-watching a clip on the TV that struck you as so relevant at some point in your youth. And, being in the creative business now seemed as good a time as any to ask a handful of Australian creatives to take us back to their younger days with the adverts that stood out to them then, and still do today.
Gaming meets the real world in latest Budget Direct Sarge and Jac creative
April 30, 2021 10:23
Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle.
The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance.
“As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, Budget Direct’s chief growth officer.