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Digital Refresh Networks wins digital mandate for Gelato Italiano, the Coffee Bean & Tea Leaf

Mumbai: Integrated creative and digital marketing agency, Digital Refresh Networks has won the digital mandate for leading FMCG Brands – Gelato Italiano and The Coffee Bean & Tea Leaf. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai & Kolkata team. The mandate includes setting up their e-commerce and handling the overall

#DetoxWork: Ad professionals make allegations against employers, agencies respond | Advertising

Pic credit: Unsplash Recently, Cheil India and its biggest client, Samsung, were in hot water after the agency’s ex-employee – Rahul Bhatnagar – put up a LinkedIn post blaming the agency for keeping offices open in the middle of India’s raging second Covid-19 wave. He alleged that this led to two employee deaths while some more members of the staff were fighting for their lives.    Bhatnagar didn’t name Cheil in the post itself but added #CheilIndia as a hashtag at the end. The post went viral, leading to #DetoxWork trending on LinkedIn. Several advertising industry professionals weighed in with their thoughts, calling out advertising’s age-old ‘toxic culture’ involving unrealistic deadlines and client expectations, poor time management, general disregard and lack of processes leading to poor work-life balance, which all end up affecting employees’ physical and mental health. These factors have further been compounded by the pandemic, with work from home blu

Digital Refresh Networks amplifies growth of BMW Motorrad Sales in India

Digital Refresh Networks amplifies growth of BMW Motorrad Sales in India
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