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5 ways brands are engaging with the Olympics

5 ways brands are engaging with the Olympics Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes. “We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.” Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order.

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Veldskoen makes its debut as SA s official off-field shoe at Olympics [photos]

Veldskoen makes its debut as SA s official off-field shoe at Olympics [photos]
thesouthafrican.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thesouthafrican.com Daily Mail and Mail on Sunday newspapers.

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Fireworks Near Me: Fairfax 4th Of July 2021

Reply Patch has your complete guide to Fourth of July fireworks shows, parades and other celebrations in and around Fairfax. (Shutterstock) FAIRFAX COUNTY, VA Coronavirus cases continue to drop across the country while the number of those who are fully vaccinated continues to rise, which means there is even more reason to celebrate this Independence Day. July 4 is almost here, so it s time to find out what Fourth of July fireworks and festivities are going on near you. We have all the fireworks shows, parades and festivals happening in and around Fairfax, so you can start planning now. National Weather Service forecasts a chance of showers throughout this weekend, meaning many 4th of July events could be washed out, postponed, or canceled.

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Celebrate Our Country s 245th birthday, A Capitol Fourth - July 4 at 8 pm

Celebrate Our Country s 245th birthday, A Capitol Fourth - July 4 at 8 pm
woub.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from woub.org Daily Mail and Mail on Sunday newspapers.

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Fireworks Near Me: Ashburn s 4th Of July 2021

Fireworks Near Me: Ashburn s 4th Of July 2021
patch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from patch.com Daily Mail and Mail on Sunday newspapers.

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