Covid-enforced rules of engagement have given us all rare glimpses into other people’s lives that otherwise would have been unlikely. This week I was fortunate to spend a pleasurable hour on Zoom in the company of characterful world-leading futurist Faith Popcorn and the highly personable Dean Jon Foster-Pedley, director of the Henley Business School Africa.
The conversation focused on happiness and kindness, which Popcorn – whose strategies have underpinned many game-changing innovations for businesses over four decades – has identified as an essential attribute for brands to project. The alternative: customers will turn to those who show they genuinely care about the world and others, said the expert who has been described as the Nostradamus of marketing.