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Unilever and IBM Watson peer into advertisingâs unwanted bias and stereotyping issues
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One of the issues was the portrayal of negative stereotypes of underrepresented communities.
Consumer goods giant Unilever is worried that cancel culture may choose to embrace advertising pretty soon. IBM Watson Advertising has announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising. IBM Watson Advertising is technology giant IBMâs AI-powered advertising solutions.
An online survey of 1,500 UK and US adults was commissioned by Unilever and conducted by market research company Kantar. It was found that nearly one in two people from marginalised communities â people with disabilities, and Black, Hispanic, Asian and LGBTQ+ people â feel they have been stereotyped in some way through advertising.
IBM to Use AI to Detect Bias in Advertising tvtechnology.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvtechnology.com Daily Mail and Mail on Sunday newspapers.
IBM Corp (IBM.N) is developing tools that would ensure online advertising algorithms do not unfairly show ads to only specific groups such as mostly men or wealthy people, aiming to address discrimination concerns that have drawn industrywide scrutiny.