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Created for Created for From Marie Claire for Created by Marie Claire for Beauty Products We Love from Female-Founded Brands Shop female-founded brands during Women’s History Month and literally every other month. Period. Mar 9, 2021 It s no secret that the beauty industry is reliant on the wallets of women, but for a very long time the vast majority of product lines were founded by men men who dictated standards of beauty, trends, and spending habits. But female beauty entrepreneurs have slowly gained ground carving out space in an arena that’s supposed to be centered on them. The beauty industry has been defined, and continues to be transformed, by women-founded brands, says Dermstore Chief Marketing Officer Patrice Varni. So often, female entrepreneurs see or experience an unmet need in beauty and skincare and turn their empathy around that need into category-changing products that deliver better results.

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