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Taming The Trails: Ford Opens Bronco Off-Roadeo Schools For Four-Wheeling Adventurers

Ford to open first Bronco Off-Roadeo driving school in Texas

Ford to open first Bronco Off-Roadeo driving school in Texas Autoblog 2 hrs ago Ronan Glon Ford will open its first Bronco-themed off-road driving school in Central Texas on June 28. Called Off-Roadeo, the day-and-a-half-long training course will teach select Bronco Sport owners and Bronco reservation holders how to make the most of their crossover or SUV off the beaten path regardless of whether they re beginners or experts. Owners and owners-to-be who trek out to Horseshoe Bay, a town about 50 miles west of Austin, will be given the opportunity get one of Ford s newest off-roaders muddy on 50 miles of trails created specifically for the event. Rock crawling, high-speed blasts across the desert, and trail riding are on the menu. Central Texas is one of the Bronco s natural habitats; it s the kind of terrain the SUV was designed for, and it s also where herds of wild broncos roam.

FORD TV AD PROMOTES OUTDOOR RECREATION OF BLACK WOMEN

FORD PROMOTES OUTDOOR RECREATION FOR BLACK WOMEN DEARBORN, Mich., May 17, 2021 – Ford Motor Company is celebrating the outdoor spirit of Black women in a new ad campaign for the 2021 Bronco Sport. In “We Do,” Black women embrace the great outdoors in the all-new Bronco Sport, going off-roading, biking and hiking – all while reveling in a feeling of triumph as they honor their connection to nature and their sense of adventure. Staying true to the DNA of the first-generation Bronco – designed by a team that included McKinley Thompson, Jr., the first African American automotive designer to work at Ford – the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, available agile off-road architecture and G.O.A.T. Modes™ to go over any type of terrain.

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