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Burgerim franchisee looks to recoup losses by opening Fatburger stores
Courtesy of Fatburger)
When Joey McCullough signed on to open multiple Burgerim franchises in the Richmond region in 2019, he was betting big on the fast-growing restaurant chain.
By that time he’d already owned the Fan’s Metro Bar & Grill for four years, but it had been struggling and he’d planned to pump money from the burger franchises into it.
Joey McCullough
“I wanted to redevelop, rebrand and do some additional marketing to boost Metro,” McCullough said in an interview in recent weeks.
Burgerim, meanwhile, looked to be on a non-stop upward trajectory. The chain came over to the U.S. from Israel in 2015, offering mini-burgers made with patties slightly larger than sliders, and it was expanding at a rapid clip.
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Slated to open in fall 2021, Fatburger’s new 2,200-square-foot space will boast 18-feet high ceilings and will also serve patrons breakfast, lunch, and dinner.
Folks can expect more than just classic burgers from this spot once it opens, as items like breakfast sandwiches, wings & tenders, milkshakes, and plant-based bowls and salads will all be on the menu.
“To mark our growth and evolution into the markets of today and the future, we are opening this location with new changes that can provide us significant leverage to improve convenience, speed and value for our customers,” said Frank Di Benedetto, owner of Fatburger Canada and CEO of FDF Brandz, Operator of The Ricky’s Group, Famoso Italian Pizzeria and Humpty’s Diner Restaurants.
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