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Smell the money: Umpires carry deodorant branding under armpits in Australia’s Big Bash League Armpit advertising is cricket marketing going where it has never gone before. Quite literally. Updated Dec 12, 2020 · 12:56 pm Umpire Paul Wilson | Cricket Australia / Twitter The 10th edition of Big Bash League, Australia’s T20 tournament, is set to be a unique one in many ways. The Power Surge, X-Factor and Bash Boost are new rule changes that have been introduced to spice things up in the tournament. But the innovations Down Under did not stop there. The umpires are carrying the branding of a popular deodorant brand undeneath their armpits which the world will get to see every time they signal a six or a wicket or a bye.

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