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By Edward Devlin2021-03-10T15:13:00+00:00 The company’s range of prepared mash veg has grown to include the likes of curry chips, shredded duck bites and crispy vegetable bakes Mash Direct has continued to grow rapidly outside its domestic Northern Ireland market as consumers looking for a blend of health and convenience throughout the coronavirus pandemic turned to its range of prepared veg. Chief operating officer Jack Hamilton said the brand had outperformed the declining chilled ready meal category during lockdown. Newly filed accounts for the year ended 29 February 2020, just before the Covid outbreak hit, revealed a 20% increase in turnover to £22.1m thanks to a raft of NPD and increased marketing raising brand awareness on the UK mainland, which now accounted for 59.4% of total sales.

United kingdomNorthern irelandJack hamiltonSmash directTracy hamiltonஒன்றுபட்டது கிஂக்டம்வடக்கு ஐயர்ல்யாஂட்பலா ஹாமில்டன்மேஷ் நேரடிசுவடு ஹாமில்டன்