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Pair awarded for Steggles turkey’s “Ugly, but good for you” campaign
M&C Saatchi Sydney creative team Melissa Hawkett and Jason Leigh have taken out round five of the Siren Awards for excellence in radio advertising for Steggles turkey’s “Ugly, but good for you” campaign.
The “German Jog Techno” commercial was voted overall winner and best single ad, while the four commercials in the series were awarded best campaign.
Creative team Melissa Hawkett and Jason Leigh developed the four
60-second musical workout tracks in the genres of techno, pop, hip hop
and rock to create an identity for turkey as a superfood for client
M&C Saatchi Sydney s Melissa Hawkett and Jason Leigh take out round 5 of the Siren Awards
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M&C Saatchi s Steggles campaign wins round 5 of Siren Awards 2021
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