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Published on Apr 1, 2021 This week, we share news about Lazada’s sales promotion to mark its ninth anniversary. We also highlight Cainiao’s partnership with Hong Kong Air Cargo that will help cut delivery time to Southeast Asia by up to 60%, as well as the opening of registration for the annual “Africa’s Business Heroes” prize. We also share Tmall’s consumption trends on camping gear. To receive the latest news directly in your inbox, sign up for the weekly Alizila newsletter. Lazada Marks Nine Years with Birthday Mega-Sale To celebrate its ninth anniversary this year, Alibaba’s flagship e-commerce platform in Southeast Asia on March 27 rolled out promotions across all six of its Southeast Asia markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. In its signature style of fusing commerce with entertainment – or “shoppertainment” – Lazada engaged shoppers with gamified voucher giveaways and trivia. It also held a concert, dubbed “

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