May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.
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March 11 2021, 10:30 am | BY Ricki Green | No Comments
A total of 211 aspiring creatives have been accepted into AWARD School 2021, with five Indigenous Scholarships awarded as part of this year’s student intake.
This year’s total acceptances were drawn from 460 applications received nationally, and is an increase over last year when 192 students were accepted.
Says AWARD School joint national heads Mandie van der Merwe and Jack Nunn: “Huge congratulations to everyone about to enter AWARD School 2021 – your responses to the application brief showed great creative thinking. And now the hard work really begins.
“As we go into the third year of our Indigenous Scholarship programme we’re also thrilled to welcome five scholars in 2021 who we know are going to shine.”