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The first entirely meatless Burger King location will open for a limited time this summer in Cologne, Germany. From June 7 until June 11, the vegetarian Burger King will only serve plant-based meat options made by European brand The Vegetarian Butcher at the Cologne location. During this time period, Burger King Germany will also debut its newest item: a plant-based version of The Long Chicken (also called Chicken Royale in other countries), a plant-based chicken sandwich served with vegan mayonnaise on a long sesame seed bun.
In September 2020, Burger King added vegan chicken nuggets made by The Vegetarian Butcher to its menu in Germany. The soy-based nuggets which are now fried in a separate fryer used for plant-based products are offered with vegan dipping sauces. German customers can also order the Rebel Whopper at Burger King, which features a plant-based patty also made by The Vegetarian Butcher.
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Burger King cooks up a Vegan Royale - Meat Free Monday meatfreemondays.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from meatfreemondays.com Daily Mail and Mail on Sunday newspapers.
The moment provides an opportunity to think about how brands can survive publicity nightmares, with the media landscape shifting and social media providing an easy avenue for furious consumers to show their discontent. What strategies should big and small brands keep in their back pockets in case of an emergency? We asked a selection of industry experts for their two cents.
How do you solve a problem like. a PR nightmare?
Matt Buchanan, head of PR and influence at Ogilvy UK
JFK navigated his fair share of crises during his time in office. His typically illuminating take on grappling with them was, “the Chinese use two brush strokes to write the word ‘crisis’. One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger – but recognize the opportunity.”
Burger Kings launches its first dark kitchen hulldailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hulldailymail.co.uk Daily Mail and Mail on Sunday newspapers.