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Christian Helmers, Pramila Krishnan, Manasa Patnam Car reviewers tend to be flown to far-off destinations where they “get into a new model, eat three stars, sleep five stars”, all paid for by the manufacturer (Van Putten 2020) (with Tesla reportedly being an exception; see Hogan 2020). Movie critics do their work while enjoying free meals and hotel accommodation in garden spots like Hawaii (Ravid et al. 2006). In short, whenever expert reviewers conduct their work non-blind, they may be exposed to the tactics producers use to get a favourable review. Producers have a strong incentive to capture expert reviewers as their reviews are hugely influential (e.g. Ashenfelter and Jones 2013, Reinstein and Snyder 2005), next to other signals of product quality such as (online) word-of-mouth (Johnston et al. 2019). Falling for such tactics benefits the reviewer, is unlikely to be detected, and may be regarded as a harmless perk that comes with the job.

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