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“Be Enchanted” Myanmar Tourism’s new tagline is as much a promise as it is an invitation. It’s realization. It’s a memory. It’s a moment. The word “enchanted” holds within it the true heart of Myanmar. After five years, Myanmar is replacing its tourism branding Let the Journey Begin with “Be Enchanted.” The new brand portrays Myanmar as a friendly, charming, mystical, and as-yet-undiscovered destination. The new brand was developed on the basis of the current awareness of Myanmar as a tourist destination and a comparison with a range of other destinations. A survey was conducted in the month of April 2018 at Yangon Int’l Airport Departure and the survey found that the tagline “Be Enchanted” reflects the good experience they had with Myanmar people – the kindness and warm welcome and evokes the image of Myanmar they had in mind – special, magical/mysterious. The tagline is considered attractive, convincing while it provokes curiosity.

Journey beginYangon intl airport departureSoutheast asiaபயணம் தொடங்குதென்கிழக்கு ஆசியா