One year on from the murder of George Floyd, how can the advertising industry ensure it is diverse and inclusive?
May 25, 2020 marks a deeply painful day in American history: the murder of George Floyd. It is impossible to reflect upon this day, one year later, without revisiting the trauma that the weaponization of racism caused and continues to cause Black people and people of color every day. The 4A’s chief exec Marla Kaplowitz asks: amid this reckoning that prompts feelings of anger, frustration and exhaustion, we must ask, what has changed?
In an effort to address the need for significant reform in everyday and professional life, I considered the ways this event catalyzed a social justice movement within this industry that impacted the work and teams at every level. For one, it is no longer an unspoken reality that the marketing and advertising ecosystem has a lot of work to do to increase its diversity and culture of equity and inclusion.
Pride Pays: LGBT-Friendly Businesses Are More Profitable, Research Shows forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Invest in Underserved Communities
Improve Workforce Equity and Transparency
In the initiative s next phase, coalition members will work together to develop implementation plans for both individual and collective actions that will push forward industry-wide change, such as engineering capacity-building programs and a nationwide registry for small business owners of color to better connect to industry procurement processes.
More information on the commitments can be found here and the CCA’s announcement can be found here.
About Franklin Templeton
Franklin Resources, Inc. [NYSE:BEN], is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 165 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company brings extensive capabilities in equity, fixed